Aviva can trace is roots back to Hand in Hand Fire & Life Insurance Society in London in 1696. It was formed following the merge of Norwich Union and CGU. The insurer grew as Norwich Union became one of the biggest insurance companies in the world. Around the world Norwich Union was known as Aviva and in 2009 took the decision to rebrand from Norwich Union to Aviva in the UK as well. The rebrand advertising was the most expensive ever in the UK. To help the brand, the company Aviva sponsored Premiership Football club Norwich City and acquired the naming rights for Lansdowne Road in Dublin. It is now called the Aviva Stadium. They are also halfway through a 4 year deal to sponsor the English Rugby Premiership. The company has over 40,800 employees around the world and in 2012 had a net income of £3,050 billion pounds.
- Life, CriticaI Illness and Income Protection claims total £475 million in 2012
- 99.3% life claims paid
- 93.5% of individual income protection claims paid
- Payments rise by £22 million compared to 2011